PRESS RELEASES
CRISCO LAUNCHES BILINGUAL WEBSITE WITH CHANCES TO WIN KITCHEN PRIZES AND GROCERIES. NEW SITE FEATURES AUTHENTIC LATIN RECIPES DEVELOPED BY THE CRISCO KITCHEN.
Orrville Ohio – September, 2009 – Mom's home-cooked meals are already the key ingredient when Latinos get together with family and friends. Now Crisco® helps Mom savor those occasions even more with a nationwide bilingual promotion. Abre tu Despensa al Mundo Crisco (Open Your Pantry to the World of Crisco), featuring authentic Latin American and Caribbean recipes and the chance to win great prizes, from a stove to cookware sets to grocery gift cards.
"For Latina moms, home-cooked meals and family mealtime are a cornerstone of Hispanic cultural traditions," said Maribeth Badertscher Director, Corporate Communications, The J.M. Smucker Company. "We're very pleased to offer moms a chance to win valuable cooking tools and try delicious Hispanic recipes made with products from Crisco, which for almost 100 years has been associated with homemade meals."
From Sept. 7 to Dec. 31, 2009, consumers can go to www.criscoenespanol.com (available in Spanish or English) once a day and enter UPC codes from Crisco products for a chance to win prizes. No purchase necessary. The grand prize, valued at more than $3,000, consists of a free-standing stove, cookware and bakeware sets, a $250 gift card good toward groceries and an assortment of Crisco products.
Twenty-five first-prize winners will receive a $100 grocery gift card, a cookware set and an assortment of Crisco products (value: $300). In addition, 75 second-prize winners will be awarded a $50 grocery gift card and Crisco products. Winners will be selected in January 2010 from all eligible entries received during the promotional period. Open to legal residents of the 50 United States and D.C., 18 years of age and older. Void where prohibited. See website for Official Rules and complete details.
Shoppers also can look for Abre tu Despensa al Mundo Crisco displays in participating stores. Tear-pads will feature Hispanic recipes made with Crisco products and a 55¢-off coupon.
Crisco shortening, the cooking ingredient that has been revolutionizing the way food is prepared and the way it tastes since its introduction in 1911, has a long history of involvement with the Hispanic market. As early as 1970, Crisco ran ads in Spanish for U.S. audiences and the first Spanish-language televised cooking show produced in the U.S. was "Cocina Crisco."
More recent Crisco products include three varieties of imported olive oil and Puritan® Canola oil with Omega-3 DHA. The Crisco line of products includes naturally cholesterol-free cooking oils, all-vegetable shortening, shortening sticks for baking ease, and alcohol-free no-stick cooking sprays. Crisco Pure Canola, Corn, and Vegetable oils are available in the innovative Crisco Simple Measures® bottle.
The 10 authentic Latin American and Caribbean recipes highlighted on the www.criscoenespanol.com site were developed by the Crisco kitchen:
About The J.M. Smucker Company
For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 11 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.
The J. M. Smucker Company is the owner of all trademarks, except Pillsbury is a trademark of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Société des Produits Nestlé S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder LLC used under license.